How Can Search Engine Optimisation Help My Website?

What is Search Engine Optimisation (SEO)?

You may have heard about search engine optimisation, or SEO, but are unsure as to what it is. Search engine optimisation is an effective web marketing technique which aims to boost your rankings on search engines for certain keywords concerning your business. Content such as link-building articles, press releases and website content is then written with a focus on these keywords, to give your business an improved online prominence.

The keywords which are targeted in search engine optimisation will be carefully considered by your SEO agency using a number of technical tools. These keywords can be single words or medium or long-tail keywords – phrases a few words long. If you own a travel business specialising in Egyptian holidays, for example, you may want to target words such as “Egypt holidays”, “holidays in Egypt”, “Cheap Egypt holidays” or “luxury Egyptian holidays”, depending on your business, the volume of searches and the competition for searches of these terms.

It is possible to research what visitors to your website had searched for, and which search phrases are leading to conversions on your website (for example, sales, requests for more information or online restaurant bookings). All of these are just some of the factors taken into account before choosing your keywords. Good search engine optimisation companies will write original quality content tailored to these words (eg, an article on “The best resorts for holidays in Egypt”), and distribute these across the web.

Search engine optimisation is a key online marketing technique. Whether you have a small local business or an international corporation, any business can benefit from search engine optimisation.

Hiring an SEO agency

If you have decided to begin search engine optimisation to boost your website it is important to hire a company which specialises in SEO. Website design agencies sometimes offer SEO services but they often do not have the skills or tools to carry out thorough optimisation.

Ensure that you will be hiring a reputable search engine optimisation agency. Do not trust salespeople who offer you guaranteed page rankings for a certain term if you pay a specified amount of money, this is often unfeasible as you never know what the competition are planning.

And finally, do not employ a company which uses black hat search engine optimisation techniques. Some of these include the following:

– Creating hidden content on your website to boost your keywords without affecting content. Google and other search engines can recognise websites with too many keywords.

– Stuffing too many keywords into low quality content. Search engines are now wise enough to recognise poor content.

– Link farming. This is when links to your website are published on websites which contain hundreds of links to unrelated sites. These are again viewed unfavourably by Google and other search engines, and your business may be banned for participating.

Do not sign a contract with a company which offers you services such as these. A reliable SEO company will use ethical white hat techniques and will not promise instant results, but long-term sustainable success.

KPI are a specialist SEO agency who provide online marketing for small, medium and large businesses. They will carry out thorough keyword research tailored to your business and their copywriting team with construct high quality content centred on these terms. Speak to KPI today to find out how they can boost your online presence.

Search engine optimisation by KPI

Published: February 29, 2012, 17:11 | Comments Off on How Can Search Engine Optimisation Help My Website?
Category: Marketing

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